Objective: To build midweek, non-holiday reservations for Woodloch Resort, a nationally recognized “family” resort.
The challenge is that “seniors” don’t typically take bus trips anymore. How to stand out among the many choices for Boomers?
Nestled in the picturesque northeast corner of Pennsylvania, Woodloch is a convenient 2-3 hour drive from New York and Philadelphia.
Boomers look for comfort, food and soft adventure with the ability to learn something new. Woodloch utilized its amenities to create a package that addressed all of these needs. We called it the AWAY package – Art, Wine, Adventure and YOU!
The campaign included onsite promotion to its already loyal guests as a reminder that Woodloch was not just for family with kids but for a family of friends as well as taking time to be a kid yourself.
An online ad campaign with Facebook and PPC with remarketing included humor with activity:
The results were an increase of nearly 20% for midweek stays. The campaign was put on hold for the summer and will resume in September.